The interplay virtual data room information that fulfill your business needs between psychology and computers is vital to advancing and design of technology that is user-centric. It’s also where a lot of unintentional injuries to people happen. That’s why we need psychologists to play a bigger role in tech development–particularly given that many technology companies change human behavior at scale and profit from behavioral changes, and generally embrace scientific innovation.
Traditionally, psychological research is based on two main methods of data collection which are laboratory research and surveys or interviews [1]. The former focus on a particular aspect in a controlled, small setting, while the latter examine the behavior of a larger group using self-report questionnaires or (potentially structured) interviews. Both suffer from inherent limitations.
Computers, however capture and analyze huge amounts of data at a high speed–and in ways that traditional methods can’t. This is why they are powerful tools for psychologists which opens up a new field of investigation. For example, a new field called Psycho(neuro)informatics is emerging that merges psychology and computer science to develop models of human brains and intelligence. This requires a team of experts: psychologists with domain knowledge, and computer scientists who have the skills to build large-scale tracking systems, and to manage and analyze the data that results from it.
However, until recent, there was hardly any cooperation between the two fields. For instance, Google directors have been more inclined to study computer science and computational science (29% were interested in it), than psychology (less than 2percent). This has resulted in a lack of psychological understanding in the management of tech companies, with the result that a large number of tech products fail to take into account psychological principles.